Confidential
For Grace & Co · October 2026

More sales from Meta.
You only pay when it works.

Pay as you scale: we make your ads, we run them, and our fee comes out of the sales they bring in.

For
Tanveer Ahmed, General Manager E-Commerce
From
Carl Ström and Carl-Adam Stråberg, Adsome Film
Meeting
Thursday 22 October 2026
ADSOME FILM · STOCKHOLMCARL@ADSOME.IO
Confidential
Where you are today

A strong brand. Quiet in the feed.

What you do well

(01)
Real shops, real trust
Nine family-owned stores, plus Bonds Jewellers. “Near you” is something online-only brands can’t say.
(02)
Customers love you
4.8 from 7,000+ customers on your site. Free delivery over £50, Klarna and 5% back.
(03)
A range people gift
Pandora, Nomination and your own lines, with bestsellers from £8 to £66.

Where the room is

(01)
No live ads on Grace & Co
Your main page has had no active ads since 4 September. Bonds is running 12 Christmas ads.
(02)
Mostly catalogue ads
Past ads are mainly product feeds and discounts. No video, no gifting stories, no real people.
(03)
Your own lines get little help
Hope, Love and The Hoop Bar are where your margin is. They rarely show up in ads.
Adsome Film · Grace & Co · Pay as you scaleSources: graceandcojewellery.co.uk, Meta Ad Library, 17 Oct 2026
Confidential
Your market, this week

Your competitors are in the feed. Every day.

Missoma
260
Abbott Lyon
239
Beaverbrooks
133
Monica Vinader
104
Astrid & Miyu
94
Orelia
13
Grace & Co
0
0live ads on the Grace & Co page, eight weeks before Christmas.
Active Meta ads in the UK, Meta Ad Library, 17 October 2026. Missoma, Monica Vinader and Astrid & Miyu all launched new gifting ads on 16 October.
Adsome Film · Grace & Co · Pay as you scaleChristmas is being decided now
Confidential
The brands you sit next to

They never stop testing. Neither should you.

MISSOMA
260
Grew 148% a year to £6m by 2018. Today 260 live ads, led by “Most loved gifts”.
MONICA VINADER
104
£57m in sales in 2021. Today 104 live ads, like “The Charm Shop is open”.
ASTRID & MIYU
94
£12.7m in sales in 2021. Their advent calendar is already sold out.

Big numbers on this page are live Meta ads in the UK. The brands that grow fastest put new ads in front of people all the time, and keep the ones that sell.

Adsome Film · Grace & Co · Pay as you scaleSources: FashionNetwork, The Retail Bulletin, BDO, Meta Ad Library
Confidential
The offer · Pay as you scale

We make the ads. You pay when they sell.

(01)
No monthly fee. No production fee.
We pay to make the ads. Images and video included.
(02)
12.5%
of the sales the ads bring in
Taken from your own Meta numbers, once a month.
(03)
£0
if the ads bring back less than 4x
A bad month costs you nothing in fees.
Adsome Film · Grace & Co · Pay as you scaleYou pay Meta directly, from your own card, and you set the budget
Confidential
How it works

Simple for you. Built to keep improving.

(01)
Ads people stop for
Film and images made for your products and your customers. You approve every ad before it runs.
(02)
We run your campaigns
We set up, launch and manage everything in your own Meta ad account.
(03)
You pay for results
Once a month we read the sales from Meta. Our fee is 12.5% of them, or nothing under 4x.
Every monthWe track every ad to real purchases, give the winners more budget, and make the next batch from what sold.
Adsome Film · Grace & Co · Pay as you scaleWe optimise for purchases, not clicks
Confidential
Case · Pana Dora, Swedish fragrance house

From no ads at all. To 10.7x in six weeks.

Return on ad spend
10.7x
20 August to 1 October 2026
Ad spend
£2,681
Sales from the ads
£28,782
142 purchases
Before us
No Meta ads at all from January 2024 to July 2026.
Adsome Film · Grace & Co · Pay as you scalePana Dora’s Meta ad account. Converted from SEK at the ECB rate of 29 Sep 2026
Confidential
Case · Nutriment, UK raw dog food

556 sales in six weeks. Best ad at 11.9x.

Purchases from our ads
556
28 August to 11 October 2026
Ad spend
£5,503
Return on ad spend
7.6x
First batch alone: 8.9x
Top ads
Sticky Notes 11.9x · Whiteboard 11.2x · Bowl Line-Up 10.0x
Adsome Film · Grace & Co · Pay as you scaleNutriment’s Meta ad account, from their own review deck
Confidential
Case · Efva Attling, Swedish jewellery house

Three campaign worlds. No shoot day.

Campaign worlds
3
Portrait, still life and beauty
Delivered
15 stills · 6 films
Shoot days
0
No locations, no travel, no casting
Built from
The real pieces. Every chain and stone reads true to size.
Adsome Film · Grace & Co · Pay as you scaleProduction case, adsome.io/case/efva-attling
Confidential
Our track record
10.11x

Average return on ad spend across our clients. For every £1 in ads, £10.11 came back in sales.

KayakstoreOutdoor retailer
22.5x
Pana DoraFragrance house
10.7x
Galenskaparna & After ShaveComedy tour
10.24x
SmokieRock band, Swedish tour
8.28x
Adsome Film · Grace & Co · Pay as you scaleReturn on ad spend, tracked in each client’s Meta ad account
Selected work

Tours, brands and films. Made to perform.

Adsome Film · Grace & Co · Pay as you scaleMore at adsome.io/case
Who we are

A Stockholm film studio. Built to sell.

We make ads with the craft of a film studio and run them like a performance team. Award-nominated crew, sold-out tours and brands across Sweden, the UK and Europe.

SWEDISH CONTENT AWARDS 2026
Nominated
Finance & Technology, for “Mellan Generationer” with Alecta.
ROYGALAN 2026
Nominated
Simon Bendroth, our director of photography, for Sweden’s Best Commercial Cinematographer.
SWEDISH GRAMMY 2023
Grammy-winning album
Carl-Adam worked on Nassim Al Fakir’s album, winner of a Swedish Grammy.
Adsome on set
Adsome Film · Grace & Co · Pay as you scaleAdsome Film, Stockholm
Confidential
The terms

Clear terms. From start to finish.

FEE
12.5% of ad sales
Of the sales your Meta ads bring in. No monthly fee, no production fee.
GUARANTEE
Under 4x? £0 fee
If a month brings back less than 4 times the ad spend, you pay us nothing that month.
AD BUDGET
Yours, paid to Meta
From your own card. Minimum £2,500 a month, so the ads have enough to learn from.
AGREEMENT
6 months, then rolling
A 6-month first term. After that it continues in 3-month periods.
HOW WE MEASURE
Your Meta numbers
Purchase value in your Meta account, 7-day click and 1-day view, read once a month.
APPROVALS
You approve every ad
Within 3 working days, so new ads keep reaching the feed on time.
THE ADS
Made and owned by us
Free for you to run while we work together. Usage after that is agreed separately.
INVOICING
Monthly, 14 days
One invoice a month with the numbers it is based on.
Adsome Film · Grace & Co · Pay as you scaleAll prices exclusive of VAT
Confidential
What it costs

In plain numbers. Good month or bad.

A GOOD MONTH, AT OUR 10x AVERAGE
Ad spend£10,000
Sales from the ads£101,100
Our fee, 12.5%£12,638
Left after ads and fee£78,462
A WEAK MONTH, UNDER 4x
Ad spend£10,000
Sales from the ads£35,000
Our fee£0
Left after ads£25,000
Adsome Film · Grace & Co · Pay as you scaleExamples only. Results vary from month to month
Next step

From first call to first sale.

(01)
We talk
Today. We learn what you want to sell more of.
(02)
You say yes
We sign a simple agreement. 6 months to start.
(03)
Access
You give us partner access to your Meta ad account and Shopify.
(04)
First ads
We make the first batch. You approve every ad.
(05)
Live and growing
Ads go live. Every month: the numbers, the fee, the next batch.
Adsome Film · Grace & Co · Pay as you scaleOctober 2026